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Facebook and Online Branding of Your Business – Part 1

Do you think that Facebook’s got the potential to make considerable positive changes to your online business? If you say no, you would be lying. Indeed Facebook can bring positive changes to your business. Even though your business isn’t based online, it can do a great deal of work in bringing customers to your offline business too. How is that possible? Read on to know more.
Facebook as an Online Promotion Platform
Facebook can be your perfect business promotion place. There are now more than 800 million active users on Facebook, if even less than a percent of these users gets to know about your business, it can be of good help. In terms of Search Engine Results Page ranking, you can also get your business up and this is done by making people visit your website (if you have a website) via Facebook. How do you bring people to visit your business website from Facebook? This can be done in the following ways:
Create a Facebook Page for Your Business

Image source – http://www.squidoo.com/facebookpage

Creating a Facebook page for your business can bring Facebook users to your business website. To create a Facebook page, you need to follow the steps given below:1. Go to http://www.facebook.com/pages/create.php2. Choose the perfect category that relates to your business. If your business is a software development company, you may choose the Company, Organization or Institution Category.3. Once you click on the category, you’ll be given a form to provide your business’ name. Write the name of your business there.4. You will then be shown a setup page to upload your business Profile Picture. You can upload a relevant picture and continue or you can skip the step.5. After that you will be asked to invite friends, import contacts, etc. to popularize your page. You can do the same right away or skip it.6. Once done with that, you will be asked to provide the website related to the Facebook Page and also a few lines description about the page.7. Now is the step to invite your Facebook friends to like your page. You can invite all of your friends or some selected ones to like your page.8. Now your Facebook page setup is done and you can start posting.
For instance, you are writing a new post on Android application development, you can post the same link on your page and let your fans get to know of it and visit your site. Remember the more the visitors, higher is the chance of getting your page listed high in the SERP.
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